History of The Toptree Initiative
The Toptree Initiative launched at the Royal Botanical Gardens, Kew on the
15th January 1997 was the first environmental campaign that allowed businesses
to replace the paper resources that they had used.
Toptree was initailly supported by products produced by CFH including Toplist
(stock listing paper), Topform (bespoke business forms), Topcheque (printed
security cheques) and Bi-Millennium interactive direct mail documents.
Tokens were placed within the boxes of these products for businesses and
individuals to collect. For every 100 tokens returned, CFH had one tree
planted by the Woodland Trust. The customer was able to select from ten
Toptree planting sites across the UK, and each received a personalised
certificate and details to commemorate their planting.
Ten years on and The Toptree Initative has now planted 60,000 trees around the
UK in areas that are open to the public, for future generations to enjoy.
The Woodland Trust
Since the 1930's the UK has lost over 50% of its ancient woodland, our rarest
and most precious habitat, and is one of the least wooded countries in Europe.
The Trust, started in 1972, now protects and cares for more than 1,100 woods
across the UK and also creates new woodland, currently planting approximately a
million trees a year for people and wildlife. It is now the UK's leading
woodland conservation charity with over 300,000 members and supporters.
Trees and forests are crucial to life on our planet as they generate oxygen,
play host to a spectacular variety of wildlife and offer us tranquil places to
visit and refresh our souls.
For more information about the Woodland Trust and joining as
a member, please call: 0800 026 9650.