Corporate sponsor information

The Toptree Initiative is a 10 year old environmental scheme intended to plant more trees in the UK than were originally used to make Toptree supported paper products.  The paper used to make Toptree supported products is sourced from sustainably managed forests.  Toptree then puts more back into UK woodland in conjuction with The Woodland Trust.  In the last ten years Toptree has planted 60,000 trees.  Businesses and other organisations can use Toptree supported products by sourcing those products through CFH Total Document Management.

How it works

The Toptree Initiative enables organisations and individuals to contribute to the UK environment every time they use a piece of paper.  Paper used to make Toptree supported products comes from sustainably managed forests.  However, Toptree ensures that in addition to that, for each piece of Toptree supported paper used, additional trees are planted in the UK by the Woodland Trust.  Toptree plants twice as many trees as were used to make the paper in the first place.

The Toptree Initiative allows individuals to become involved and help to plant even more trees.  Each Toptree supported product will show the Toptree logo, either on the document, or on the envelope in which it is delivered.  Along with the Toptree logo will be a small piece of text directing people to the Toptree web site (www.toptree.com) and a code number.  For every 10 code numbers submitted at the web site Toptree will plant an additional tree.

Visitors will have the opportunity to provide their contact information to Toptree, and those that do will be mailed a Certificate of tree planting for every ten unique code numbers that they return.

Analysis reports on visits, demographics, trees planted and certificates earned will be provided to each organisation supporting The Toptree Initiative, with each being identified by it’s own code number.  Publicity opportunities for the supporting organisation, Toptree, and the Woodland Trust will be sought based on trees planted by individuals.

How do you get involved?

The basic requirement for Toptree is simply to agree that the Toptree logo and message can appear on your envelope, or document produced by CFH Total Document Management.  Any document that carries the logo or is in an envelope that carries the logo, is treated as Toptree supported.  We work with customers who support The Toptree Initiative to help them reduce their paper usage by developing a digital document workflow, and only producing paper at the point of need.

We do ask new Toptree supporters if they will make a donation to the Woodland Trust when they first start.  We are also keen to promote additional sponsorship of The Woodland Trust and will be happy to introduce you to the relevant person.  We will advise you of any PR opportunities, and would ask for prompt review and approval of press releases.

If you wish to take advantage of any of the web site opportunities detailed above, we will work with you to achieve your goals.  Please note, there may be development costs and possibly ongoing costs to support your needs, and these will be billed to you after being agreed.

We will be happy to talk to you about how you would like to use Toptree to offset your use of paper.  To find out more please call Dave Broadway or Jon Marsh on 01761 416311 or email dave.broadway@cfh.com or jon.marsh@cfh.com.

Business benefits

The return of codes through the Toptree website offers a number of marketing and promotional opportunities to participating organisations.

The basic service provides reporting on activity as detailed above.  Opportunities are available to extend the service offered;

  • More detailed analysis of respondents - code numbers can be varied according to your organisations needs to provide a breakdown of respondents to different mailed documents, different time frames or to specific offers that you might make.
  • Corporate response - The response to visitors can be tailored to suit the corporate message that you wish to promote, either as an online message, or as an email message that you may want to send to your customers when they process a Toptree code.
  • Corporate involvement in certificates - A certificate is offered to any individual who has returned ten code numbers to have a tree planted.  These certificates can be tailored to promote your organisation.
  • Market research - You can utilise the Toptree response mechanism to carry out your own market research on respondents.  We will configure a market research questionnaire to suit your requirements, incorporate it into the Toptree response mechanism, and feedback results to you in your desired format.
  • Promotions - Your special environmental offers and initiatives can be promoted through the Toptree response mechanism with your offer being made to highly targeted and motivated individuals.
  • Additional advertising - CFH will be very happy to help support your additional efforts to promote your involvement in The Toptree Initiative and encourage your clients to the Toptree website.

To find out more please call Dave Broadway or Jon Marsh on 01761 416311 or email dave.broadway@cfh.com or jon.marsh@cfh.com.